About Us

Store Hours

Monday - Friday
9:00am to 5:00pm

9:00am to 1:00pm

Williams Jewelers is a family owned business in Downtown Alliance, owned and operated by a second generation, Brad and Sue Williams. Williams Jewelers Inc. is a full service jewelry store offering the finest selection of:

• Diamonds   • Black Hills Gold Jewelry
• Engagement and Wedding Rings   • Clocks
• Watches   • Crystal and Gift Ware
• 14K Jewelry


We also offer custom design and the latest in jewelry repair using laser technology. All repairs are done in house. We also offer computerized engraving and personalization of all your jewelry and gift items.